Easter Eggs

Easter eggs are intentional inside jokes hidden message or image, or secret feature of a work (often found in a computer program, video game, or DVD/Blu-ray Disc menu screen). The name is used to evoke the idea of a traditional Easter egg hunt. The term was coined to describe a hidden message in the Atari video game Adventure that encouraged the player to find further hidden messages in later games, leading them on a hunt.

Ash Ketchum, known as Satoshi in Japan, is a fictional character in the Pokémon franchise owned by Nintendo. He is the main protagonist of the Pokémon anime and manga series as well as on various merchandise related to the franchise. Ash Ketchum has Pikachu on his side. Ash Ketchum and Pikachu are not Merchants, they are just a joke.